Where - Our matcha comes straight from Kagoshima, Japan.

where crystal clear air, soil free of pesticides, chemical fertilizer and herbicides, mineral-rich water from the Kirishima mountain range, home-made four year long fermented compost rich of micro-organisms all make this matcha of the highest possible quality.

Quality & taste - Awaken Matcha stands out as we use only the top four leaves from the first eight that sprout during the 4 weeks of shading in Spring.

These premium leaves are chosen for their deep umami flavor, robust aroma, and vibrant green color. The tender nature of these top leaves ensures a creamy, smooth texture and a thick, rich foam that sets our Matcha apart. By avoiding older and lower quality leaves, we guarantee a superior Matcha experience with every cup.

Clean energy - L-Theanine is produced in the roots of the plants. It moves from the roots to the leaves. Grown in shades without direct contact with sunlight, L-Theanine remains unchanged in amount and property

Tests have show that the Awaken Matcha has an L-Theanine content as high as 4,000mg/100g. This is because our farmer waits 5 years instead of 3 for his plants to grow before harvesting. This allows for the roots to grow deeper into the ground, absorbing a maximum amount of nutrients from the soil to produce beneficial glutamates, including L-Theanine.

How to keep - Make sure to keep your matcha away from moisture and direct sunlight, keep the bag sealed or store in an airtight container. Store in a cool dry place. Doing otherwise might affect the taste profile and the color of the matcha. 

Matcha is not just made — it’s invited. A quiet moment to pause, breathe, and prepare something meaningful. Here’s how we love to bring the ritual to life, in all its forms — whether warm or cool, pure or creamy.

Usucha – Traditional Thin Tea
A simple, sacred preparation rooted in Japanese tea ceremonies.

– 1g - 2g awaken matcha
– 70–80 ml hot water (70–80°C — not boiling)
– Bamboo whisk (chasen)

Steps:
- Sift the matcha into a bowl — this removes clumps and makes it silky.
- Add the hot water.
- Whisk in a zigzag (M or W) motion until a fine foam appears.
- Sip slowly. Let it be a moment.

Iced Pure Matcha
Light, refreshing, and energizing without distraction.
You’ll need:
– 2g matcha
– 60–70 ml water (room temperature or cool)
– Ice

Steps:
- Sift matcha into a bowl or shaker.
- Add the water and whisk or shake until smooth.
- Pour over a glass full of ice.
- Stir, sip, reset.

Warm Matcha Latte
Comforting, creamy, and deeply grounding
You’ll need:
– 2g matcha
– 30–50 ml hot water (not boiling)
– 150–250 ml warm frothed milk

Steps:
- Sift and whisk matcha with hot water in your bowl.
- Froth your milk until creamy and cloud-like.
- Pour it gently over the matcha.

Matcha contains caffeine — about 30–35mg per gram — but unlike coffee, it’s released slowly thanks to a unique amino acid: L-theanine. This combination supports a calm, focused alertness that can last 4–6 hours, without the jitters or sudden crashes associated with coffee.

Matcha is exceptionally high in catechins, a class of antioxidants found in green tea. One of the most powerful is EGCG (epigallocatechin gallate), known for its role in:

• Combating oxidative stress
• Supporting cellular health
• Promoting cardiovascular wellness

Matcha can contain up to 137x more EGCG than regular green tea.

Matcha ranks extremely high on the ORAC scale (Oxygen Radical Absorbance Capacity), a method of measuring antioxidant capacity. While values can vary, high-quality matcha often exceeds:

1,300 units per gram, compared to blueberries at around 93 units per gram.

This means even small daily servings offer powerful antioxidant support, helping to:

• Protect skin and cells from premature aging
• Strengthen resilience to environmental toxins and pollution
• Maintain long-term cellular vitality
  

L-theanine, naturally abundant in high-quality matcha, has been shown to:

• Increase alpha brain wave activity, within 40 minutes after consumption (linked to relaxed focus and creativity)
• Improve concentration
• Support cognitive performance under stress

This is why matcha is often used to stay grounded and alert at the same time.

Matcha’s combination of caffeine + L-theanine doesn’t just create a better energy profile — it also helps regulate stress. Studies have shown that L-theanine can:

• Reduce cortisol levels (the body’s main stress hormone)
• Promote relaxation without drowsiness
• Improve sleep quality over time when used mindfully

Because matcha is made from whole, shade-grown leaves — ground into a fine powder — you're consuming the full leaf. This means you get:

• Higher levels of chlorophyll, which supports liver function and gentle detoxification
• A natural alkalizing effect for the body

Shade-growing maintains L-theanine and chlorophyll content in the leafs.

Not all matcha is created equal. The difference lies in how it’s grown, when it’s harvested, and how it's cared for after. These factors don’t just affect flavor and color — they deeply influence the nutritional value and purity of the final cup.

High-quality ceremonial-grade matcha — like the one used at Awaken — is made from first-harvest leaves, picked in early spring. For about three weeks before harvest, the tea plants are carefully shade-grown, protected from direct sunlight.

This traditional shading technique slows photosynthesis and triggers the plant to produce:

• More chlorophyll, giving matcha its rich, green hue
• Higher levels of L-theanine, the amino acid responsible for calm focus
• More fat-soluble and water-soluble vitamins, like A, K, C, and B-complex
• Smoother flavor — low bitterness, delicate umami, clean finish

In contrast, matcha harvested in summer (sometimes labeled culinary or second harvest) is exposed to direct sunlight:

• This increases catechin and tannin levels, which can make the taste more bitter or astringent
• The color often shifts toward a duller or yellow-green
• L-theanine and certain vitamins degrade under light exposure, reducing its calming and nutritional benefits

Our Matcha Is Tested For:
✔ Pesticides
Our matcha was independently tested by Eurofins (Germany) using advanced LC-MS/MS and GC-MS/MS methods.
➡ Result: Zero pesticide residue detected, fully compliant with EU Regulation 396/2005 and Japanese food law.

✔ Heavy Metals
Analyzed by certified lab in Japan.
➡ Result: Lead, mercury, cadmium, arsenic, chromium, selenium — all not detected
This confirms clean soil and responsible farming practices — safe for long-term daily use.

✔ Microbiological Safety
➡ No Salmonella, E. coli, Staphylococcus, or harmful yeasts or molds detected

✔ Nutrient Density (per 100g)
Vitamin K: 3,590 μg — supports bone and cardiovascular health
Vitamin C: 150 mg — immunity and skin support
Vitamin A: 1,100 μg — vision, skin, and immune function
Vitamin B2 & B6 — key for energy and nervous system health
Vitamin E: 35 mg — antioxidant and skin protection
L-theanine: 4,000 mg — enhances calm focus
EGCG (epigallocatechin gallate): 6.3 g — powerful antioxidant activity

Test results refer to specific batches of Awaken Matcha tested in certified laboratories in Japan and Germany. Certificates available upon request.

Disclaimer:

The information provided is for educational purposes only and is not intended to diagnose, treat, or replace medical advice. Always consult a healthcare professional before making significant changes to your routine.