I started drinking matcha more than ten years ago, when I was searching for a gentler alternative to coffee. What began as a simple switch soon became much more: a daily ritual that helped me slow down, breathe, and begin my mornings feeling calm, grounded, and present.

Over the years, I discovered how difficult it was to find matcha that was truly pure and consistent in quality. So many brands relied on clever marketing words, but as a consumer I often felt misled, frustrated, and let down. When I began to study more, I realized that the quality of matcha depends on countless details, from the soil and cultivar to the shading, grinding, and handling. These details not only shape taste, but also your health.

That’s why I created Awaken. I found a matcha that ticked all the boxes: vibrant in color, smooth in texture, rich in umami, and most importantly, grown with care and integrity. I didn’t want to keep it to myself. Awaken is my way of sharing it with you, along with full transparency, because I believe information is power.

At Awaken, you’ll find more than just matcha. You’ll find tools and rituals to create your own mindful pauses, from our matcha to wellness journals designed to guide reflection and gratitude. Everything here is meant to help you slow down, reconnect, and bring balance into your everyday life.

Awaken is not just a product. It’s an invitation to turn your mornings into a ritual, to find calm in the middle of a busy world, and to nourish both body and mind with honesty and care.

With gratitude,

Saraya